At a Glance
Summary
LOOP is a Swedish nicotine pouch brand that emphasises sustainability and quality ingredients. Manufactured by Another Snus Factory, LOOP uses plant-based fibres and positions itself as a premium, environmentally conscious option in the UK nicotine pouch market. The brand is known for creative flavour combinations and a distinctive design aesthetic.
Key Facts
Company
Manufacturer
Another Snus Factory AB
Ownership
Another Snus Factory
Country
Sweden
Founded
2019
Product Details
Formats
Slim
Pouch Sizes
Slim
Nicotine Strengths
6mg, 9.4mg, 12.5mg
Quality & Compliance
Ingredients Disclosure
fullPackaging Quality
premiumData Consistency
mediumWarnings Present
YesResponsible Use Messaging
YesTransparency Score
Brand Transparency
Adequate transparency
Smaller company, less publicly available corporate data.
Full ingredient list available.
Made in Sweden, factory details limited.
Per-pouch mg stated, some strength variation.
Standard warnings present.
Some gaps between website and packaging.
Consumer Clarity Score
Consumer Clarity
Adequate transparency
mg stated but unusual increments.
Creative names can be confusing.
Basic instructions included.
Standard warnings but less prominent.
Stylish design prioritises aesthetics.
Product Range
All Products
Flavour Families
Public Issues & Notes
Full Review
Company Background
LOOP is produced by Another Snus Factory AB, an independent Swedish manufacturer based in Gothenburg. The company focuses exclusively on tobacco-free nicotine products and has positioned LOOP as its flagship brand.
Sustainability Focus
LOOP differentiates itself through its sustainability messaging. The brand claims to use sustainably sourced plant fibres and minimal plastic in its packaging. The tins are designed to be recyclable.
Product Range
LOOP offers a wider flavour range than many competitors, including more experimental combinations like jalapeño lime and salty ludicris. This creative approach appeals to experienced nicotine pouch users.
Editorial Verdict
LOOP brings a fresh, independent perspective to the UK nicotine pouch market. The sustainability focus and creative flavours are differentiators. However, as a smaller independent brand, some data points are less readily available than with the major multinational brands.
Editorial Verdict
LOOP is an interesting independent brand with genuine differentiators. The sustainability angle and creative flavours stand out. However, transparency could improve, particularly around company information and high-strength product positioning.
James Hartley
Lead Reviewer & Editor
Reviewed by
Dr Sarah Chen
Why trust this page?
- Written and reviewed by named editorial staff
- Sources cited and linked where available
- Follows our published review methodology
- Scores derived from documented, reproducible criteria
- Subject to our corrections policy
- No brand, retailer, or manufacturer has editorial influence
Sources & References
- Brand official website — product and company information(accessed 22 November 2024)
- Physical product packaging inspection(accessed 22 November 2024)
- Companies House / corporate registry lookup(accessed 22 November 2024)